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Mondo.NYC 2020 Showcase Artist

NEEDSHES

Moscow (based), Uzbekistan (origin)

NEEDSHES is an alternative/rock band founded by composer, multi-instrumentalist and producer Otabek Salamov, originally from Uzbekistan. With a musically diverse experience in mind, Bek conceptualized the ideology of NEEDSHES in 2013. Stemming from his childhood, he encapsulates his art for composing storytelling ballads with dance anthems infused with swagger rock and suffocating alternative. He offers a signature rock foundation with elements of funk, soul, disco, blues, punk, trap, hip hop and orchestral sound. His biggest influences stemmed from James Brown, David Bowie, Queen, Jack White, Brandon Flowers, RHCP, U2 and a-ha. In 2016 after several line-up changes, Ivan Petukhov (guitar) and Alexey Manakhov (drums) joined his team and made it possible for the sound created in the studio to fully sound live.

NEEDSHES stand out with smooth vocals, catchy melodies, often cinematic vibes and an uncommonly diverse genre approach. Someone once described them as a balancing act between the moody atmosphere of The NBHD, with dainty anthems reminiscent of The Killers, a bit of the oddball nature of Jack White and the heartbreaking ballad skillset of Coldplay.

Since conception, they have topped the Apple Music charts with songs "Time to See" and "Anything You Want" which have been featured in international movies, such as thriller Break 2019, and TV commercials of the brands Lay's and Renault. “Time to See” has won the Unsigned Only 2017 contest in Rock genre.

In 2019 they released the third album “Truth Power.” The experimental single "Pain" was featured in the interactive thriller She Sees Red. Having supported You Me At Six live and performed at the FIFA World Cup Fan Festival, NEEDSHES have garnered support from Amazing Radio, PopMatters, Alt Press, idobi Radio, Substream, BBC Radio 6 Music, KUTX Radio, Indiemono and Hype Machine Chart, to name a few.

In 2020, they won an Independent Music Award in the category “Song Used in Ad” with their single "Unbelievable," which became a musical theme for the Lay's TV Ad campaign in 32 European countries. In addition, the track “Pain” took second place in the rock genre in the International Songwriting Competition 2020.