Mondo.NYC 2020 Showcase Artist
Since being described by Complex as Trap’s Newest Star, the buzz surrounding Toronto’s Shah has spread globally. Shah's career was launched in Atlanta by institutions like Magic City and DJ Swamp Izzo, who also launched the careers of Gucci Mane, Future, and Migos. Shah's emergence continued to resemble the trail blazed by these Atlanta rap superstars as his local success spurred his popularity in nearby cities like Miami, where Buzzfeed named Shah one of Art Basel's most influential rappers.
The summer of 2019 provided Shah's first viral moment after footage surfaced of the shocked response to Shah's Dominican slang song Telemundo. The song became an internet sensation and Shah was embraced by New York's Latino community, leading to moments such as Shah performing Telemundo for hundreds of thousands of revelers at New York's annual Dominican Day Parade. Telemundo was Shah's first major success outside of the South and resulted in new opportunities, including Ghostwriter, a television series based on Shah's journey which will begin airing in 2021. Shah is an unwavering feminist and longstanding champion for marginalized people and was also recently made an official surrogate for Bernie Sanders’ Presidential campaign.
Summer 2019 also saw Shah tour Europe for the first time. Additionally, he was a headlining act at international music festivals including Northern Touch in Canada and Live At Heart in Sweden. In the fall of 2019, Shah made his debut at numerous local music festivals, including New York City's Mondo, Atlanta's A3C, and Austin's SXSW, where Shah was described as one of rap's most promising independent acts. Shah’s indelible debut at SXSW 2019 would lead to him being one of the first artists in any genre to be announced for SXSW 2020. His growth can be seen back in Atlanta where the past year has seen Shah grace magazine covers and some of the city's most iconic stages, from the International Convention Center during Super Bowl weekend to his special guest appearance at the Inman Park Parade before 90,000 Atlantans.
However, Shah’s movement is also expanding in a way that hasn’t previously been seen in rap -- his devout fanbase in South Asia. At the end of 2019, multiple publications named Shah one of the world's most influential desi rappers. Despite never having performed there, his growing Indian stardom marks another step towards Shah becoming rap's first truly independent international superstar.