Head of Artist Marketing & Digital Strategy, Friends At Work
Jeremy Gruber is the Head of Artist Marketing & Digital Strategy at Friends At Work, representing artists including John Legend, Lindsey Stirling and Raphael Saadiq. Jeremy has spent more than a decade working with artists at all levels helping them grow their brand and businesses by bringing together traditional marketing with the latest technology. Growing up the child of classical musicians and music teachers, he picked up electric bass at age 14, igniting his passion for all forms of music. After graduating with a Music Industry degree from USC, Jeremy started his career in artist management and marketing helping to manage the wine label, public speaking and corporate career of legendary drummer Mick Fleetwood at the boutique firm Sabre Entertainment. He went on to run digital for 10th Street Entertainment and Eleven Seven Music working with marquee rock bands including Mötley Crüe, Papa Roach, JET and Blondie. In 2010, he joined the leading independent label Concord Music Group helping to establish the direct to consumer team and later building the digital marketing & strategy department where he worked closely with established legends like Paul Simon, Paul McCartney, Gregg Allman and James Taylor as well as up-and-coming stars including the launch of Nathaniel Ratliff & the Night Sweats. In addition to his artist marketing work, Jeremy is an adjunct professor at the University of Southern California's music industry program and is a partner at the marketing tech startup found.ee.