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Mondo Innovator Awards 2025

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Chief Executive Officer, Even

Mag Rodriguez

Chief Executive Officer, Even

Mag Rodriguez is the founder and CEO of EVEN, the direct-to-fan infrastructure transforming how artists monetize their music. With over a decade of experience spanning artist management, audio engineering, and venture capital, Mag has helped artists generate more than one billion streams while identifying a critical gap: the missing infrastructure between artists and their most dedicated fans.

Founded in 2022, EVEN enables artists to sell music, content, and experiences directly to superfans before releasing on streaming platforms, creating a parallel economy that complements rather than competes with traditional distribution. Under Mag's leadership, EVEN has partnered with major distributors including UnitedMasters, Too Lost, and Secretly Distribution, providing 500,000 artists with access to direct monetization tools.

The platform has powered campaigns for artists ranging from J. Cole and Mt. Joy to emerging talents, with success stories like LaRussell transforming $10K annual streaming revenue into $100K in 30 days through EVEN.

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