Branding Opportunities: The New Paradigm

Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.