Catalog to Cash: Finding Value in the Music Vault

In today’s saturated music market, the real money might already be sitting in artists’ vaults. But landing investment isn’t just about having songs -- it’s about knowing how to position them as valuable assets. In this featured powerhouse panel, investors and artist advocates will break down what makes a catalog stand out, how deals are structured, where to add the extra creative flair and which areas the money really flows in the modern creator economy. From private equity plays to publishing moves, we’ll unpack how decisions go down behind the scenes in evaluating the sustainable viability of songs -- and how artists at any level can differentiate themselves to get on investors' radars. Whether you own the rights or want a piece of them, this is your playbook for turning past (or future) work into wealth.