Genre Amplification – How Brands are Thriving by Focusing on Passionate Fans

Hosted by R&B ONLY/COLORS Worldwide CEO & Founder Jabari Johnson, this panel will focus on entrepreneurs in the music field that have found success by focusing on specific genres. In 2014, Johnson had the idea for a genre amplification company and launched COLORS Worldwide, Inc., an ecosystem designed to incorporate multiple underserved genres through live events, festivals, and content creation. From metal to country to EDM and hip hop, multiple companies have found similar success through genre amplification. This panel will explore the process through a conversation with those making an impact through passion.