Music Supervisor/Partner, Groove Guild
Music makes the memory. It is personal, powerful, transformative. Three decades into his music industry career, Al Risi is still in awe of music’s power to move people and create an indelible memory.
Al started his career at Universal Music Group, where he helped develop the careers of Beck, Eminem, Counting Crows, Blink 182 and Weezer among others. His 12-year run on the label side also included a two-year stint as a product manager for Higher Octave Music (EMI), overseeing all marketing for the label’s roster of artists. The next chapter of Al’s career took him on a new adventure into the world of music for picture where he worked for a number of music houses as well as an indie publisher, all focused on advertising. In 2013, he founded Groove Guild, an independent music company that creates and curates music and sound for all media. Groove Guild provides supervision, original music, sound design and strategy for a wide range of clients that include some of the world’s biggest brands including Volkswagen, Google, SpaceX and Coca-Cola. His recent work for Volkswagen garnered him several awards including top honors from Association of Independent Commercial Producers (AICP), Association of Music Producers (AMP) and The Clios.
GMS 2020: 30 Minute Advertising Deep Dive
10/15/20, 9:00 PM
Alec Stern, Chicago-based Director of Music at DDB will break down a recent ad campaign’s music and what goes into music creation for ads in 2020.