Director of Content & Creative, PAX
Anni Hall is the Director of Content & Creative at PAX, the world’s most respected cannabis brand. She started her career as a rock music journalist then went on to hold editorships at Vogue Australia and independent lifestyle publication RUSSH. Personal highlights from this period include major features on hip hop icons Wu-Tang Clan, American Modernist Georgia O'Keeffe and an interview with primatologist Jane Goodall.
Her work shifted from writing about brands and culture to working behind-the-scenes at brands and agencies including Clemenger BBDO Melbourne, TBWA\Sydney and M&C Saatchi Sydney.
Her work is narrative and insights-driven, and designed holistically with the intent to positively impact culture. A campaign for Australia's largest retail fashion account tackled the issue of diversity in the workplace and earned brand voice and strategic storytelling honors, as has her recent 20-minute documentary on a veteran, civil rights and cannabis activist.
Anni is passionate about live music, film and her adopted home city of San Francisco.
Creativity in Cannabis Presented by Clio Cannabis
10/15/21, 8:00 PM
Executives from Pax Labs, Charlotte's Web, and Superette share the stories behind Clio Cannabis Award Gold-winning entries. The panel will discuss tips on marketing, design, and storytelling in order to effectively connect and activate consumers and to differentiate a brand in this exciting and challenging business.