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Mondo.NYC Speaker

Bryan Cosgrove

Creative Music Licensing, TikTok

Bryan Cosgrove has worked syncing music to picture for over a decade. Having started in live event and film production, Bryan went on to begin his music supervision career in roles with Search Party Music and The Orchard. Bryan shifted into the ad industry, kicking off a run working with iconic shops like Droga5, 72andSunny and Anomaly on campaigns across some of the most prolific advertisers of our day. Now, as the leader of TikTok’s creative music licensing team, Bryan oversees the commercial music strategy for the brand and many of the advertising clients utilizing the platform to reach new audiences.

GMS 2020: TikTok Creatives Sound Off on Why They Are the "Sound On" Channel for Brands

Members of TikTok's Music Licensing Team & Creative Lab discuss the platform's increasing importance to the advertising market, offering insight into how they leverage their unique positioning and music solutions with marketers. From education through ideation and execution, they'll answer the question, "Why make ads, when you can make TikToks?" Moderator Jonathan Hecht welcomes panelists Bryan Cosgrove, LA; Todd Triplett, NYC; and John Nussbaum, Chicago.