Creative Strategist, TikTok
With over 10 years of experience, Connie is currently at TikTok as a Creative Strategist. A storyteller at heart, Connie’s extensive body of work in social content features some of the biggest artists and brands globally. During her time at Warner Music Canada as a Manager of Social Strategy and Marketing, she was responsible for developing brand strategy and content series for artist campaigns. Previously, she served as Beatport’s Video Content Producer, an online music store specializing in electronic music and culture. Connie was also responsible for launching VICE’s THUMP channel in Canada as their Managing Editor. Her accomplished resume includes branded media projects for clients such as Bud Light, Live Nation and more.
GMS 2021: Thinking Music First on TikTok
10/14/21, 9:00 PM
TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.