SVP of Creative Content and Licensing, Columbia Records.
Jennifer Frommer is an award-winning culture creating expert, immersed in creativity and technology. Currently, Jennifer is SVP of Creative Content and Licensing at Columbia Records. Jennifer has engineered award-winning campaigns combining entertainment, fashion, art and technology with some of the world’s
biggest artists and brands. Known for creating content that cuts through, her central role has been
developing impactful creative platforms merging art with commerce, talent with brands. Jennifer is an expert in creating visual storytelling programs, advertising campaigns and branded content stunts with brands including Jaguar, Pepsi, Coca-Cola, Samsung, YSL, Apple, Microsoft, Google, and many others.
She’s created immersive experiences with global superstars including Lil Nas X, Lady Gaga, Eminem and Adele. She is well recognized in her field for her unmatched expertise in helping brands target Gen Z and amp, millennials with a unique combination of digital and entertainment assets.
Jennifer is a frequent speaker at top creative industry functions including Cannes Lions, One Show and Advertising Week. Her work has been recognized by leading industry and consumer publications from Billboard to Ad Week to the NY Times. Jennifer has served on several prestigious juries including the Clios and One Show Emerging Directors Showcase. Jennifer sits on the Executive Board of WIE, an influential women's leadership network that provides professional women with the motivation and learning to succeed in their careers.
10/11/22, 9:00 PM
Marketing as a medium has changed. The tactics of the past don’t get the job done anymore, and when it comes to storytelling, content without context is like a buggy with no horse. The best way to level up is to create partnerships, stay on top of the social graph, leverage new technology, and own your IP. The dynamic between artist and fan has shifted a great deal. Your community is now your baseline, and your value is determined by your connection to your consumers and ability to execute. The pioneers of Web3 understand this.