CEO, Nue Agency
Jesse Kirshbaum is an American entrepreneur, talent agent, author, executive producer and deal maker. The multi-hyphenate creative businessman has made his career focused on the epicenter of entertainment, technology and brand marketing. He started his career finding and developing talent and from there has extensive experience securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. As an agent, he represented: Pusha T & The Clipse, Wale, Mike Posner, Logic, Asher Roth, White Panda which spawned Gryffn, J. Cole, Big Sean, Action Bronson, Meek Mill and many more.
In the same way he is known for helping to break artists, he now focuses on building robust strategies and campaigns for big and emerging brands that wish to break into the mainstream zeitgeist. He is known as one of the top deal makers and thought leaders at the intersection of music, tech and brands. He writes and curates Beats & Bytes, one of the premiere weekly newsletters in entertainment and the biggest music newsletter on LinkedIn. His writing is published all across the web and Jesse has regular featured appearances on platforms such as Cheddar, Yahoo Finance, NASDAQ and is a regular guest on the podcast circuit.
In 2021, Kirshbaum was hired as the CMO of Dreamstage, a revolutionary music livestreaming company which sold later in the year for French company Deezer. He currently resides in Miami, Florida and is back as the CEO of Nue Agency.
His platform with Adweek is called Beats, Bytes + Brands and features a column, with much more coming
10/11/22, 9:00 PM
Marketing as a medium has changed. The tactics of the past don’t get the job done anymore, and when it comes to storytelling, content without context is like a buggy with no horse. The best way to level up is to create partnerships, stay on top of the social graph, leverage new technology, and own your IP. The dynamic between artist and fan has shifted a great deal. Your community is now your baseline, and your value is determined by your connection to your consumers and ability to execute. The pioneers of Web3 understand this.