Owner/Talent Buyer, Broadberry Entertainment Group
Jessica Gordon is an experienced talent buyer and show promoter who has booked live entertainment for nearly two decades. She is co-owner of Broadberry Entertainment Group and co-founder and President of the Independent Promoter Alliance, a nonprofit trade organization for talent buyers. Jessica holds an interdisciplinary PHD in Media, Art, Text and is also an Associate Professor at Virginia Commonwealth University, where she has taught for 20 years.
The Booking Panel: Know Your Audience, But Also Know Your Booker
10/15/21, 5:00 PM
Most music venues have one or two talent buyers or bookers who hold and run their music calendar.
They tend to be portrayed as the gatekeepers or career makers, when in truth they are essential players in the building blocks of an artist's career. As you develop your fanbase, you build your music career. For a touring musician or band, building your booking connections are just as important.
Our booking panelists will discuss their experiences in music discovery and band development. They will speak first hand on how their relationships helped shape indie music scenes, build musicians' careers and create one of a kind music experiences over decades. When you see the concert promoter and buyer as an ally or partner, you tap into a much broader base of resources. And when you find ways to unite your fanbase, you will build a network of real connections.