VP, Global Head of Music, Roblox
As Global Head of Music at Roblox, Jon leads the company’s initiatives and partnerships with the music industry, establishing strategic long-term relationships with record labels, publishers, management companies, artists, brands and music startups from around the world. He is focused on entertaining and engaging Roblox’s community of 46M daily active users, allowing them to express themselves and connect with their favorite artists and friends in new and unprecedented ways. Jon is working with the music industry to create a self-sustaining ecosystem on Roblox where any artist can engage their fans, promote their music and earn a living through diverse new revenue streams. Roblox offers unique and creative ways for the music industry to engage music fans through shared experiences in the metaverse: they can grow their fan bases and create new promotional and commercial opportunities around virtual concerts, Launch Parties, in-game music distribution, virtual merchandise, interactive artist worlds and new music products and services.
During his time at Roblox, Jon has brokered deals with Sony Music, Sony Music Publishing, Warner Music Group, Bertelsmann Music Group (BMG), Monstercat and more to bring new artists onto the Roblox platform and has built hyper-immersive virtual concerts and Launch Parties for Lil Nas X, Zara Larsson, Ava Max, KSI, Royal Blood and Why Don’t We.
Music in the Metaverse - How Virtual Concerts are Driving New Revenue Streams for Artists & Labels: A Conversation with Adam Leber & Jon Vlassopulos
10/12/21, 7:00 PM
Artists and labels are increasingly being attracted to the Metaverse as virtual concerts and launch parties on platforms like Roblox are creating new ways to connect with fans and drive new revenue opportunities. Fans enjoy these experiences where they can discover new music, hang out with friends, play games and shop the latest “verch” to express their fandom for their favorite artists. The Metaverse offers the opportunity to create hyper-immersive, social, virtual concert experiences that reach millions of fans globally and allows artists to express their music and themselves in ways that are hard, costly and time consuming to do in real life. In this fireside chat, Strat Americas CEO Seth Schachner will sit down with Jon Vlassopulos, VP, Head of Global Music at Roblox and Adam Leber, CEO of Rebel and Talent Manager of Lil Nas X, to discuss what it takes to create a successful virtual concert experience, strategies to create new revenue streams (Lil Nas X “verch” is now at an eight-figure annual run rate), benefits for fans, and how to successfully break through in the Metaverse.