Juliana Moraes Liu
Associate, Covington & Burling LLP
Juliana Moraes Liu is an associate in Covington & Burling's Technology and IP Transactions Practice Group. Her practice focuses on complex commercial transactions at the intersection of emerging technologies and entertainment. Juliana routinely advises clients and negotiates and drafts commercial agreements for innovative technology implementations, including deals and projects involving non-fungible tokens (NFTs) and metaverse environments. Juliana regularly supports clients with agreements centered around content distribution and media rights, advertising technology, software implementation and IT services. She works with clients in a range of industries, including sports, music, aviation, and technology services.
CLE: NFTs and the Music Industry: Where Are We Now and Where Are We Going?
10/14/22, 6:00 PM
Is the NFT boom over? Or are we just at the beginning? While the NFT market has been volatile, many in the music industry continue to explore opportunities in this space, looking to leverage NFTs and blockchain technology in innovative ways, from content creation and subscription services, music distribution and promotion, and royalty monetization, to fan driven engagement, ticketing, and digital and physical event access. Still, there remains uncertainty on where litigation may arise, and how regulators will deal with this ever-evolving space. This panel will discuss lessons learned in NFT deal-making since the boom started, where the NFT market may go, and where the major risks are at this point.