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Mondo.NYC Speaker

Michael Kauffman

Director of Clio Music and Clio Cannabis, The Clio Awards

Michael Kauffman is the Director of the Clio Music and Clio Cannabis programs at The Clio Awards, the premier global awards competition for the creative business. Clio Music, now open for entries in its seventh year, honors creativity in advertising and marketing for artist promotion and brand collaborations, as well as the use of music in ads, trailers and video content. Clio Cannabis, launched in 2019, celebrates the creators at the forefront of cannabis marketing and communications. The 2020 Clio Cannabis Awards will be announced in December.

Prior to his current role, Kauffman held marketing and corporate communications roles at YouTube, Google, and RightsFlow, a licensing and rights-management start-up. He also held senior commerce roles with Universal Music Group’s Verve label and at BMG’s Windham Hill and currently serves on the advisory boards of Temple University's Klein College of Media and Communication and the university’s NYC alumni chapter.

Branding Opportunities: The New Paradigm

Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.