Executive Director, Clio Music & Clio Cannabis
Michael Kauffman is the Executive Director of the Clio Music and Clio Cannabis programs at The Clio Awards, the premier awards competition for the creative business. Clio Music honors creativity in advertising and marketing for artists, labels and music products and brands promo, design and collaborations, as well as the use of music in ads, trailers and video content. Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications.
Prior to his current role, Kauffman held marketing and corporate communications roles at YouTube, Google and RightsFlow. He also held senior commerce roles with Universal Music Group’s Verve label and at BMG’s Windham Hill and currently serves on the advisory boards of Temple University's Klein College of Media and Communication and the university’s NYC alumni chapter.
Creativity in Cannabis Presented by Clio Cannabis
10/15/21, 8:00 PM
Executives from Pax Labs, Charlotte's Web, and Superette share the stories behind Clio Cannabis Award Gold-winning entries. The panel will discuss tips on marketing, design, and storytelling in order to effectively connect and activate consumers and to differentiate a brand in this exciting and challenging business.
Branding Opportunities: The New Paradigm
10/13/20, 9:00 PM
Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.