CEO & Founder, Superette
Mimi Lam is the CEO and Co-Founder of Superette, an award-winning cannabis retailer and lifestyle brand that makes buying and consuming cannabis equally enjoyable experiences.
As an entrepreneur at heart, she sees every moment as an opportunity to innovate and do things better. Her experience in scaling operations complements her background in capital markets, M&A and corporate strategy. She believes that values-driven brands are the future, and she is passionate about bringing fun and community to the forefront of the cannabis retail experience.
Mimi is a founding member of the Ontario Policy Cannabis Council and is part of the Canadian Chamber of Commerce’s National Cannabis Working Group. Mimi is pushing the industry towards a more inclusive, socially responsible and environmentally friendly future through mentoring and national advocacy initiatives.
Creativity in Cannabis Presented by Clio Cannabis
10/15/21, 8:00 PM
Executives from Pax Labs, Charlotte's Web, and Superette share the stories behind Clio Cannabis Award Gold-winning entries. The panel will discuss tips on marketing, design, and storytelling in order to effectively connect and activate consumers and to differentiate a brand in this exciting and challenging business.