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Mondo.NYC Speaker

Olivia Barton

Manager, Sync Licensing, Sony Music

Olivia is currently a Sync Licensing Manager at Sony Music Syncshop for film & television, video games & apps, and brands & advertising. Olivia graduated from the University of Oklahoma with a Bachelors in Business Administration and from Carnegie Mellon University with a Masters in Entertainment Industry Management. She began full time employment at Sony Music Licensing in 2014 and began teaching as an adjunct professor in music licensing at Carnegie Mellon in 2017. In addition to representing numerous chart-topping artists such as Beyoncé, Adele, Harry Styles, The Chainsmokers, Camila Cabello and more, Olivia also represents the entire Sony Music Entertainment catalog for sync licensing such as Michael Jackson, Elvis Presley and Jimi Hendrix.

Video Games & Esports 101: Opportunities for the Music Industry

This panel will discuss the current state of the highly popular (and lucrative) video game and esports industries, and the various opportunities they offer to the music industry. Panelists working in video games and esports will take us through the formats where they see substantial fan engagement and opportunities for integrating music, such as licensing, concerts and virtual events, how gamers leverage music, and strategies for appealing to the gaming fan base.