Mondo.NYC Speaker

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Ryan Leslie

Ryan Leslie

Recording Artist, Producer, Technology Entrepreneur and Investor

Ryan is a Grammy nominated recording artist, multi-platinum music producer and avid technologist. In addition to logging studio time with Madonna, Jay-Z, Kanye West and Beyoncé, he is the architect and ultimate case study for his company Disruptive Multimedia’s simple CRM for creators, a Twilio-enabled product called SuperPhone®. Bravely opting to remove his latest album from iTunes, he used an inbound SMS campaign to drive over $2MM in gross revenue by selling an album D2C to just 15K fans. He holds a BA in Government from Harvard and splits his time between New York, LA, Paris and Miami.

Advanced Marketing

10/11/22, 9:00 PM

Marketing as a medium has changed. The tactics of the past don’t get the job done anymore, and when it comes to storytelling, content without context is like a buggy with no horse. The best way to level up is to create partnerships, stay on top of the social graph, leverage new technology, and own your IP. The dynamic between artist and fan has shifted a great deal. Your community is now your baseline, and your value is determined by your connection to your consumers and ability to execute. The pioneers of Web3 understand this.