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Mondo.NYC Speaker

Ryan Ruden

SVP, Experiential Marketing , Head of Business Development, Columbia Records

SVP, Experiential Marketing and business development for Columbia Records, a division of Sony Music Entertainment.

Ryan pursues strategic marketing and business partnerships, with a focus on driving revenue and innovation in artist development. With an interest in identifying emerging tech trends and burgeoning online communities he’s found a niche incubating music partnerships for Columbia in the categories of gaming, kids entertainment, and social media.

He’s responsible for creating breakout kid’s music brand/platform, Jam Jr., which reimagines kid-friendly pop songs for Gen Alpha with an emphasis on "voice," social media, and education.

Focused on trend forecasting he also incubated a women’s gaming label, “Lost Rings,” focused on releasing music by and for the gaming community. In 2019 he was tapped by Twitchcon to book all talent for the popular gaming festival.

In addition, he oversees the tour marketing and events team for frontline artists. Ryan has helped produce events for artists such as Beyonce and AC/DC and helped start the ticket bundle initiative within the label which led to multiple #1 albums for artists like The Chainsmokers and Harry Styles.

He was included on Billboard’s 40 Under 40 Power Players List. He is also a frequent speaker on the intersection of music and esports, tour marketing and innovation.

Prior to Columbia, he worked at Interscope Records and before his major label experience, Ryan worked at Shady Records/Goliath Artists Management.

Anatomy of a Music/Gaming Integration: Case Studies

So you have a great idea for a music/gaming integration -- now what? Take a deep dive into successful integrations between music and video games or esports. We’ll take you directly to the sources, as the participants themselves describe the genesis of the concept, the creative process, challenges faced, lessons learned, and the integrations that they would like to see next.