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Mondo.NYC Speaker

Sean Famoso

Head of Marketing and Brand Partnerships, LVRN

The son of a Jamaican father and English mother, Sean Famoso was born in Boston but spent his elementary school years in South Florida. Sean was surrounded by Hip Hop, R&B, and Motown classics. At 12, his family moved to Atlanta where Sean emerged into a bourgeoning party promoter. After high school, Sean enrolled at Georgia State University with a focus in marketing. There, Famoso linked Tunde Balogun, where the team hosted parties, flipped an internship with rapper Ludacris’ Disturbing Tha Peace record label into co-A&R roles for DTP’s publishing arm, and began managing acts like Que, whose “OG Bobby Johnson” was a smash in 2013.

Soon after, Balogun and Sean connected with GSU trio Justice Baiden, Carlon Ramong, and Junia Abaidoo, who were managing Atlanta acts as Love Renaissance (LVRN) - a name intending to penetrate the standardized ‘tough guy trap’ scene with conscious and emotional music. Baiden invited Balogun and Famoso to the team as they signed their first artist, Raury and earned a deal with Columbia Records in 2014.

Next, the team inked 6lack and helped him out of a contract that inhibited him from releasing music. LVRN independently released what would become his multi-platinum single “Prblms” in 2016. When Interscope took an interest in 6lack, they signed LVRN to a joint venture deal. Their first proper release from LVRN Records was his debut album, Free 6lack. Led by Famoso’s powerful branding strategy, it reached mainstream success.

Sean’s distinct background has allowed him to speak to varied audiences and link with a team that creates art that speaks to a generation yearning for left-of-center content.

Branding Opportunities: The New Paradigm

Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.