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Mondo.NYC Speaker

Todd Triplett

Creative Lead, NY, TikTok

Todd Triplett is the TikTok Creative Lead, for the East Region of North America. Throughout his career, Todd has led globally-recognized creative, experiential, branded-content and social campaigns for some of the world’s most respected brands including Apple, Beats By Dre, YouTube, Ikea, Jaguar and Sprite. His work is noted for organically melding data-driven creative insights with acute cultural knowledge and experiences. As a naturalist, Todd loves to “get lost anywhere that’s wild,” hiking with his wife and his young son. In his down time, he speaks on behalf of multi-cultural inclusion in our National Parks and Forests and other environmental concerns. He is a graduate of both Howard University and Pratt Institute.

GMS 2020: TikTok Creatives Sound Off on Why They Are the "Sound On" Channel for Brands

Members of TikTok's Music Licensing Team & Creative Lab discuss the platform's increasing importance to the advertising market, offering insight into how they leverage their unique positioning and music solutions with marketers. From education through ideation and execution, they'll answer the question, "Why make ads, when you can make TikToks?" Moderator Jonathan Hecht welcomes panelists Bryan Cosgrove, LA; Todd Triplett, NYC; and John Nussbaum, Chicago.