Co-Founder & CEO, FanTracks Digital LLC
Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries.
Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies.
Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons.
His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality).
As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.
The Music Never Stops: A Fireside Chat with Peter Shapiro & Ty Roberts
10/13/22, 6:00 PM
Legendary independent concert promoter, owner of iconic venues from Wetlands to Brooklyn Bowl, and so much more, Peter Shapiro has just released a new book, The Music Never Stops: What Putting on 10,000 Shows Has Taught Me About Life, Liberty, and the Pursuit of Magic, a riveting memoir of his incredible journey over 30+ years in the live music business and the artists he presented. Peter will chat with pioneering digital tech and music/entertainment innovator Ty Roberts, CEO FanTracks Digital, formerly CTO of Universal Music Group and Co-Founder of Gracenote. Join us as these two renowned business leaders discuss the past, present and future of live entertainment.
The Future of Music Production: Immersive vs. Hi-Fidelity Audio
10/13/21, 9:00 PM
Artists today have many choices for delivering to consumers the amazing sound they create in the studio. Hi-Fidelity Audio is no longer just for audio quality leaders like TIDAL with the major services Apple Music and Amazon Music jumping on board the bandwagon. Why is there a new focus on Immersive sound using Dolby Atmos and Sony360 Reality Audio technology? How do Artists create and distribute in these immersive formats? What kind of audio soundscapes can be created and why? Where can consumers experience these new sonic experiences and what are they saying about them? Our panel of audio experts will discuss the ins and outs of audio in today's streaming multiverse so join us!
The New (Virtual) Concert Ecosystem: Navigating Opportunities In Livestreaming & VR
10/13/20, 7:00 PM
It’s been 6+ months since any of us have been to a real concert, and the bar for what music fans expect from virtual concerts and livestreams continues to lift higher and higher. That’s why the need for virtual and livestreamed experiences that provide high production value and elements of the “real world” will only grow stronger as lockdown lengthens. We’ll hear from four thought leaders who are bringing this new concert paradigm to life.