Billy Joel told Charles Alexander to move to Nashville. It was the best advice he ever got.

He now runs a hybrid label services and music marketing company represented by his two companies Systemic and Outside The Box Music. He jumped in feet first into the streaming music pool when others were still dipping their toes in to test the waters. He co-founded a company that was a pioneer in playlisting and streaming marketing strategy. He is an advocate for building and engaging fan bases wherever they are especially on social media channels like TikTok, Instagram and YouTube, as well as digital music platforms.