Music Managers Forum-US (MMF-US) is part of the International Music Managers Forum (IMMF), encompassing artists and their representatives in over 65 countries globally. The business model for consumption of entertainment and media has shifted. Yet the day-to-day reality of the business model for the traditional music industry remains largely unchanged. As each channel from artist to audience expands, we move further from a one-size-fits-all music business model towards a complex mesh of strategies and revenues. Defining the successor generation of business models is hard; the only common threads are creativity and direct-to-consumer focusing on areas bespoke to each artist's fanbase. The best way to keep track of this succession is to hear from artist managers working with pioneering artists around the world.

MMF-US and its members are part of the global International Music Managers Forum, one of music’s largest networks, covering artists and their representatives in over 60 countries. The moment artists upload a track to the web, they are trading internationally, below the line comments on streaming platforms are posted seamlessly by global audiences united without borders. Artists work globally. However, business models, copyright policies, and where revenue is found varies country by country. Which considerations might artist's businesses take into account when developing international audiences and revenues? Which markets are most interesting? How can artists and their business representatives build their own networks and skills? The world is huge; local knowledge is essential for thinking globally and acting locally.