Mondo.NYC Speaker
Jennifer B. Sullivan
Chief Marketing Officer, KiTbetter
Jennifer B. Sullivan is a Los Angeles-based marketing futurist and business leader with deep expertise in blending music, technology and brand innovation. As president of memBrain and Chief Marketing Officer of Muzlive (KiTbetter), she has spent over two decades developing transformative marketing strategies for global brands like Intel, Logitech, McDonald's and Hasbro. Her ability to unite the worlds of music, entertainment and brands has driven impactful campaigns and pioneering partnerships, positioning her at the forefront of industry change. Passionate about fostering new talent and advancing the music industry, Jennifer is also the founder and Editor-in-Chief of the memBrain STORM Report, a trend-tracking publication that, for over a decade, has spotlighted emerging artists, breakthrough technologies and cultural shifts shaping the future.
As Chief Marketing Officer for Muzlive (KiTbetter), Jennifer is attending Mondo NYC, where she will represent the KiTbetter brand and explore new opportunities at the intersection of music and technology. Her leadership at KiTbetter is transforming how artists and fans connect through immersive hybrid album experiences that blend physical and digital realms. Drawing from her diverse background as an opera singer, music teacher, graphic designer and professional writer, Jennifer's work is driven by creativity, innovation and a commitment to pushing boundaries. Her career reflects the mantra "Dream Big and Stick to It," inspiring the next generation of creative and technological innovators.
Building New Music Economies: Restoring the Value of Music
10/15/24, 6:00 PM
The music industry is undergoing a dramatic transformation driven by empowered fans who are no longer passive consumers but active participants in the music ecosystem. Nowhere is this shift more apparent than in the world of K-pop, where fans have become collaborators and co-creators, driving unprecedented engagement and revenue for artists. This panel will explore what the broader music industry can learn from K-pop’s model of fan empowerment, the resurgence of physical media formats, and the innovative use of emerging technologies.
From KiTbetter’s hybrid music formats to new fan-funded revenue models, we’ll discuss how artists, brands, and retailers are collaborating to create deeper, more meaningful connections with their audiences. Whether you’re an artist, marketer or brand looking to harness the power of fandom, this session will offer essential insights into the future of music, entertainment and consumer value.