Partner & Co-Leader, Music Economics & Valuation Services, Citrin Cooperman
Nari Matsuura is a partner and co-leader of the firm's Music Economics and Valuation Services Practice. She has revolutionized the custom and practice of music valuation and supports most of the institutional funds transacting in this market. In 2021 alone, she led over 300 music asset valuations valued at over $6.5 billion.
Nari performs full-scale valuations of music publishing and recorded music assets on behalf of buyers, sellers, and lenders. Her valuation clients include major music funds, music publishers, record companies, private equity firms, banks, business managers, estates, as well as the creators themselves.
Nari has 20 years of experience as an economist in the music industry, including valuation, litigation economics, process evaluation, performance income forecasting, cost analysis, strategy, evaluating new business opportunities, and developing license models.
Previously, Nari was a partner at Massarsky Consulting, which joined Citrin Cooperman in 2022. Prior to joining Massarsky in 2001, Nari was a concert pianist and recording artist, widely recognized for her performances in major venues throughout North America and Asia.
Nari has been quoted in The New York Times, The Wall Street Journal, Billboard, AFP, Bloomberg Businessweek, and has been a panelist at events hosted by Mondo, Association of Independent Music Publishers, Digital Music Forum, American Association of Independent Music, New York Media Festival, CMJ Music Marathon, and Billboard Pro Spotlight Series.
Fireside Chat with Music Valuators and Economists Nari Matsuura and Barry Massarsky, Moderated by Larry Miller
10/12/22, 5:00 PM
Join Nari Matsuura and Barry Massarsky, Partners and Co-Leaders of Music Economics and Valuation Services at Citrin Cooperman, as Larry Miller, Professor & Director at NYU Steinhardt Department of Music and Performing Arts Professions, moderates an intimate conversation on the current landscape of music economics and catalog valuations, and what they see for the future of the industry.