Mondo.NYC Speaker


Nate Fisher
Director of A&R Research and Label Acquisition, Too Lost
Nate Fisher has worked in both strategic and creative roles across the music industry. After years of interning at flourishing labels (LVRN, Generation Now) in Atlanta, he moved to LA as an A&R for RCA Records and Sony Music Publishing. More recently, in New York, he’s held Artist Relations/Strategy roles at Royal.io and beatBread. Nate comes to Too Lost from ADA/Warner Music Group, where he was most recently Director of A&R and Label Acquisition.
All eyes, No ears? Rethinking Music Discovery in the Age of Social Media
In the age of social video, it is easier than ever for artists to reach potential listeners. However, it is also more difficult than ever to break through the noise and cultivate sustainable fandom. So where is the disconnect? Why do even viral hits not always deliver armies of fans – and how can platforms and marketing strategies be improved? Music discovery has evolved, and the music industry must do the same. Leveraging MIDiA’s latest research and a panel of expert speakers, this panel will explore:
• How music discovery is changing and becoming more fragmented
• The evolving role of social platforms: Marketing drivers, consumption platforms, or both?
• New strategies for reaching listeners