Music & Technology Conference & Showcase, October 13-16, 2026
October 13-16, 2026 | New York City | Tickets On Sale Nov 24
Thank you to all who joined us to celebrate Mondo's Tenth Anniversary!
Mondo.NYC Speaker
Olivia Jones
Music Researcher, MIDiA Research
Olivia is a New York-based Music Researcher at MIDiA Research, specializing in the intersection of fandom and the music industry. Prior to joining MIDiA, Olivia worked as an Assistant Artist Manager at Park Avenue Artists and as a freelance percussionist. She has a bachelor’s degree in Percussion Performance from Indiana University’s Jacobs School of Music and recently graduated from NYU with a master’s degree in music business. She is committed to exploring different perspectives and helping the music industry grow.
All eyes, No ears? Rethinking Music Discovery in the Age of Social Media
In the age of social video, it is easier than ever for artists to reach potential listeners. However, it is also more difficult than ever to break through the noise and cultivate sustainable fandom. So where is the disconnect? Why do even viral hits not always deliver armies of fans – and how can platforms and marketing strategies be improved? Music discovery has evolved, and the music industry must do the same. Leveraging MIDiA’s latest research and a panel of expert speakers, this panel will explore:
• How music discovery is changing and becoming more fragmented
• The evolving role of social platforms: Marketing drivers, consumption platforms, or both?
• New strategies for reaching listeners