Founder & CEO, BCL Entertainment
Bettie Levy is the Founder & CEO of BCL Entertainment, a die-hard music fan (every genre), an avid traveler (all seven continents and 49 of the 50 states checked off), a devoted runner (from a run around the block in between meetings to marathons), and someone who has the best family and friends ever.
Bettie founded BCL Entertainment, a talent/event producing and brand partnerships company, 12 years ago. BCL Entertainment incorporates talent into live events, virtual events, private events, television and digital programming and branded campaigns, the goal always being to authentically match talent with a client’s creative, platform and deliverables. BCL Entertainment’s clients range from corporations to private clients, venues to TV/digital production companies from branded events at Super Bowl and CES to a 50th birthday party or a charity gala, from a peanut butter commercial campaign or a talent-driven merch line, BCL Entertainment produces talent, events, and branded partnerships worldwide.
Prior to BCL Entertainment, Bettie worked for Sony Music (Columbia Records, Epic Records and Sony Urban) as well as IMO Entertainment, always in talent producing/event/brand partnerships roles.
Oh, and she is notorious for her handwritten thank you notes and birthday cards as well as sending emails at all hours of the day/night.
GMS 2021: Thinking Music First on TikTok
October 14, 2021, 9:00:00 PM
TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.