Chief Marketing Officer, Wana Brands
Joe Hodas serves as Chief Marketing Officer for Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share and customer loyalty. An early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire’s marketing, product development, software and sales, helping to bring the company’s first metered-dose inhaler to market, while developing the company’s next-generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly-traded company consisting of several ancillary businesses. Hodas’ experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business. He graduated from the University of Denver, receiving his master’s degree in mass communications and public relations after earning a bachelor’s degree from the University of Texas.
Why is Cannabis Marketing so Hard? Presented by Leafwire
October 15, 2021, 5:00:00 PM
Learn about the challenges facing cannabis marketers in a constantly changing regulatory environment. Hear from industry leaders on some of the strategies that successful brands and companies have embraced: What unique challenges do cannabis brands face? What are some of the creative solutions that marketers have embraced? Are changes in the regulatory environment expected to make a short-term impact on marketing opportunities?