EVP Revenue, Maestro
Jordan Udko is the Executive Vice President of Revenue for Maestro, an interactive video platform that makes it easy for creators and brands to build meaningful relationships with their audiences. Udko spearheads Maestro’s mission to enable literally anyone -- be it content creators or multinational corporations -- to monetize their passion.
With over twenty years of experience, Udko's unique ability to tell stories that evoke emotion has seen him help brands expand their presence globally.
Udko joined Maestro in 2020 after three years as Executive Vice President of Commercial Partnerships of global esports organization Cloud9. During his tenure, Udko was responsible for securing major commercial partnerships with non-endemic brands including Microsoft, BMW, Puma and AT&T. The level of brand deals secured by Udko completely redefined partnerships of this kind within esports and for the first time closed the gap on the level of deals normally associated with traditional sports.
Since joining, Udko has led Maestro to sign multiple deals with companies like Pandora, FanTracks, Adweek, FanDuel, VidCon and major artists including Grammy Award-winners Tim McGraw and Melissa Etheridge. As Maestro enters a new phase of growth, Udko is focussed on sealing more strategic partnership deals and customers across multiple verticals including music, entertainment, politics, sports and many more.