Jordan-River Samuel is a music-tech entrepreneur and marketer focused on helping independent artists build sustainable, direct relationships with their fans. He co-founded tapyoca™, a direct-to-fan platform powered by tap technology that empowers musicians to capture their audience and maximize revenue while sharing their exclusive content.

In addition to steering tapyoca’s growth, Jordan-River serves as the Entrepreneur-in-Residence at the New Jersey Institute of Technology, where he mentors emerging founders on pitching, product innovation and business strategy. He is also a distinguished Paul Profeta Entrepreneurial Fellow and a National Science Foundation I-Corps Fellow, where he guides founder teams on an eight-week journey of customer discovery from business hypothesis to go-to-market.

Jordan-River is pursuing his B.S. in Business Management at The NJIT Martin Tuchman School of Management and serves as Vice President of the Entrepreneurship Society. In his free time, he makes beats in FL Studio, raps and plays large-scale economic simulations.