Founded in 2016, Persist in Joy, LLC is a premier coaching and leadership development firm championing the success of underrepresented voices in creative professions. Persist in Joy specializes in sparking excellence in film, music, television, and technology visionaries. Clients include the Academy of Canadian Cinema and Television, The Gotham, The Center for Asian American Media, CISCO, Universal Music, The Blackhouse, Urbanworld, among others.

Lisa launched Persist in Joy after 25+ years as a publicity and marketing head, guiding the music success of household names like Mary J. Blige, TLC, P!nk, Usher, OutKast, Ciara, Toni Braxton, T-Pain, Anthony Hamilton, Snoop Dogg, CeeLo Green, Miguel, G-Eazy, Chris Brown, Tinashe and many more.