Senior Director, Sync, Concord Music Publishing
Mayra Vargas is in the eternal quest for the intersection between music and activism. Born in Lima, Peru and now residing in Los Angeles, Vargas is dedicated to uplifting songwriters' voices in the music industry through her work in the publishing world, pitching music for advertising and brands. She is excited to continue in her efforts to have diversity, inclusion and love for music at the forefront of her journey and to keep creating ways to make songwriters' and artists' careers sustainable.
GMS 2022: But Can it Sound Spanish? – An Exploration of Intentional Inclusion of Latine Voices in Sync
October 13, 2022, 3:00:00 PM
A panel of Latine sync professionals join in a discussion about cultural awareness in music supervision and sync licensing. With the rise of productions focusing on the Latine experience and Latine music mega stars, is the sync community following the necessary steps to honor the intersections of what Latin is and reflecting its multifaceted identities? This exploration will touch on building awareness of common misconceptions while shining light on what steps to take toward intentional practices to build inclusive and genuine soundtracks.