Mike Gubman is a media technology executive with over two decades of experience at the forefront of innovation.
Mike most recently led partnerships as VP of Business Development at Bitski, a leading NFT wallet and service provider. At Bitski, Mike helped the company win the LVMH Innovation award as Metaverse Company of the Year. Mike also led partnerships with leading brands like Adidas, AMC, American Eagle, Red Bull and T-Mobile.
Prior to Bitski, Mike was Head of Distribution Business Development for TikTok (Byte Dance) in North America. Mike led deals with telecoms, apps and connected devices, including launching the first AR partnerships, API partnerships and NFT programs at TikTok.
Mike’s work in music and media tech is deep. At companies like Pandora and Sony (Gracenote), Mike was a key driver in identifying new business models, partnership opportunities and technologies to help these companies grow their B2B and B2C businesses. Mike is a named co-inventor on seven patents in a range of areas such as digital fingerprinting, music information retrieval and interactive media.
Mike is an active member of the board of directors at LANDR Audio and an advisor to several startups including Threedium and Seven Seas Music. He holds a B.A. in Ethnomusicology from UCLA and lives in Oakland, CA with his family of four.
Bridging Physical and Digital Fan Engagements
October 13, 2022, 3:00:00 PM
The metaverse isn’t a single place. Creators need to weave coherent experiences across physical and virtual events to involve their entire audience. This omnichannel approach helps transition existing fans into the ownership economy, where fans get to truly participate in the creative work they love. This panel of experts will deliver practical information and case studies on how to craft interoperable fan engagements through physical touring, virtual events, digital/physical merch and NFT-based passes.