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ABOUT THIS PANEL
TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.
MODERATED BY
Bryan Cosgrove, Director of Commercial Music, Creative Licensing, TikTok
PANELISTS
Bettie Levy
Founder & CEO, BCL Entertainment
Bryan Cosgrove
Director of Commercial Music & Creative Licensing, TikTok, Bytedance
Connie Chan
Creative Strategist, TikTok
Erica Roberts
Chief Creative Officer, Publicis NY
Rich Sica
Manager of Commercial Music, Creative Licensing, TikTok
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