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The Guild of Music Supervisors & Mondo.NYC Present​​

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The Fourth Annual NYC Guild of Music Supervisors
Education Event & Film Festival
Live Virtual Event
Thursday, October 14, 2021

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NYC Guild of Music Supervisors Education Event & Film Festival

Virtual Event, Thursday, October 14, 2021 (All Times ET)

12:00pm

Film/TV Case Study: Crafting the Music for HBO’s Series The White Lotus

Listen in on a conversation between Award-Winning Composer Cristobal Tapia de Veer and Award-Winning Music Supervisor Janet Lopez on their work crafting the original and wildly unique score and soundtrack to HBO’s The White Lotus from writer & creator Mike White.

Co-Moderators:

  • Sarah Tembeckjian, Music Supervisor & Jonathan Zalben, Composer

Panelists:

  • Janet Lopez, Music Supervisor, Neophonic

  • Cristobal Tapia de Veer, Composer, Arranger, Multi-Instrumentalist

1:00pm Lunch Break

 

2:00pm

Custom Overlays: The New “Trailer Remixes” Sponsor: Proper One Music Licensing

A conversation celebrating one of the many trends in the trailer world whereby new music beds – via custom overlays – have essentially created remixes and, as a result, created a new lane in musical genres: trailerization. Trailerization is the reimagining of songs to fit into a trailer or promo for film and TV marketing.

Co-Moderators:

  • Patricia Joseph, Synchsonic/Bitmastr & Committee Member, GMS East

Panelists:

  • Simone Benyacar, Owner, Out Of Office Music

  • Matt Kapuchinski, Vice President of Film & TV Music, Universal Music Enterprises

  • Mike Lynn, Director of Music, Open Road LA

  • Alex Price, Creative Director, Pusher LLC

 

3:00pm

Clio Music Presents: Johnnie Walker x Brittany Howard "You’ll Never Walk Alone" Case Study

Listen in on an in-depth discussion about the recent Clio award winning Johnnie Walker spot that dissects the creative, the role of music and how it all came together.

Moderator:

  • Tim Nudd, Founding Editor in Chief, Muse by Clio

Panelists:

  • Ben Dorenfeld, Director of Music, Anomaly

  • Harry Neville-Towle, Creative Director, Anomaly

4:00pm

Association of Music Producers (AMP) Presents: New Orleans Jazz & Heritage Foundation “Rise and Shine" Case Study 

An in-depth discussion about the 2021 AMP Awards Ryan Barkan Best In Show winner, New Orleans Jazz & Heritage Foundation “Rise and Shine." This panel will dissect the creative, the role of music and how it all came together.

Awards:
2021 Ryan Barkan Best In Show AMP Award
2021 Outstanding Adaptation/Arrangement AMP Award
2021 Silver Clio Award
2021 Merit Award One Show

Moderator:

  • Al Risi, Founder/Music Supervisor, Groove Guild

Panelists:

  • Jonathan Hecht, Founder/Music Supervisor, Venn Arts

  • Sarah Tembeckjian, Music Supervisor

  • Jennie Armon, Executive Producer/Music Supervisor, Found Objects

  • Nadav Nirenberg, Arranger

 

5:00pm

Thinking Music First on TikTok

TikTok has seen tremendous user growth and engagement over the last year. A sound-on platform, TikTok is reestablishing the important role of music in short form content. Through the lens of the recently launched JIF campaign featuring Ludacris, we explore some of the creative ways brands are activating on platform by thinking music first.

Moderator:

  • Bryan Cosgrove, Director of Commercial Music, Creative Licensing, TikTok

Panelists:

  • Connie Chan, Creative Strategist, TikTok

  • Bettie Levy, Founder & CEO, BCL Entertainment

  • Erica Roberts, Chief Creative Officer, Publicis

  • Rich Sica, Manager of Commercial Music, Creative Licensing, TikTok

6:00pm

A Deep Dive into the Music of Showtime's The L Word – Generation Q

Moderator:

  • Janine Scalise, Music Supervisor

Panelists:

  • Anita Chinkes-Ratner, SVP Head of Music and Licensing Strategy, Viacom-CBS

  • Heather Macintosh, Composer, The L Word: Generation Q

  • Richie Marcello, Director, Global Synch and Brand Partnerships, AWAL

  • Allyson Newman, Composer, The L Word: Generation Q

  • Marja-Lewis Ryan, Showrunner/Executive Producer/Writer/Director

“People” -- An Outdoor Installation (Details TBA)

An interactive music and film experience, featuring a series of short video works and music compositions from GMS members and friends. “People” is a series of audio-visual pieces featuring work of visual artists set to original music written by Jonathan Zalben. The series begins with visual artists Joseph Montgomery, Aziz+Cutcher, Jody Zellen, Amanda Zackem and Taylor Krauss. Each of the artists involved has developed a varied practice over the years, but what ties the
pieces together in this series is imagery focused largely around depictions of people. The work combines elements of animation, choreography, poetry and documentary. This juxtaposition of realism with manufactured and surrealistic depictions of human nature are all tied to an underlying musical soundtrack. It is important for this work to focus on humanity given this pivotal and historic moment in our society. The project is made possible by a City Artist Corps Grant through NYFA.

Panelists:

  • Aziz+Cutcher

  • Taylor Krass

  • Joseph Montgomery

  • Amanda Zackem

  • Jonathan Zalben

  • Jody Zellen

Mission Statement:

The Guild of Music Supervisors (“GMS”) partners with Mondo.NYC for its fourth annual one-day immersive  education seminar as top music supervisors and the creative partners they collaborate with present case studies on the projects that they’ve been working on. Join us and meet, network and learn from some of the top music supervisors and industry executives in the fields of advertising, film, TV, video games and trailers about how they do what they do. Panelists include noted global, NYC and LA-based music supervisors, composers and sync and master licensing execs.

GMS co-founder Jonathan McHugh praised the New York GMS steering committee for putting together another great day of programming for the GMS collaboration with the Mondo.NYC conference: “Our NYC steering committee has done another excellent job crafting a great day of programming.  It’s a mixed blessing that that our one-day event is virtual again this year. The good news is that people from all over the world can attend and learn from some great GMS music supervisors/producers and some of the creative partners and brands that they collaborate with."

Guild of Music Supervisors (GMS) is a non-profit organization with the mission to promote the craft of music supervision for the mutual benefit of all media stakeholders in film, television, games, advertising, trailers and emerging media. The Guild is an educational and professional resource for music supervisors and those working in related fields across the media spectrum. The Guild's NYC Education Event & Film Festival will explore the opportunities and challenges of supervision and sync & master licensing, and how related technologies like AI, blockchain and more may impact them.