Thursday, October 17, 2024, 9:00am - 7:30pm

2024 Panel Agenda

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9am Clio Music Hosts Breakfast, Grand Ballroom

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9:50am Opening Remarks

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10am - The Positive Side of AI: New Tech Tools of the Trade

We hear so many doom and gloom messages about AI, but there are also positive developments in AI that can help music professionals do their jobs more efficiently. What are some of the new tools that can be used to help you do your job in new and exciting ways? What are the things to be looking out for and how can we all take advantage of integrating these tools into our businesses.

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Moderator: Monica Corton, CEO & Founder, Go to Eleven Entertainment

Panelists:

Amy Crawford, Executive Creative Director, Made Music Studios

Michael "MG" Gross, Managing Partner, Squeak E. Clean US Studios

Mike Odabashian, Global Partnerships Manager, AIMS

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11am -"Trailerization” – The Complex World of Music for Trailers

• How has the process of music creation for trailers evolved?

• What is this phenomenon whereby classic songs are de-constructed and remixed?

• When is sound design, production music and hybrid orchestral incorporated to enhance the music?

• Why are cover songs so popular?

• And WHAT IS NEXT in this evolution??

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Moderator: Josh Rabinowitz, Music Consultant and Professor, Brooklyn Music Experience

Panelists:

Mark Hannah, Founder/Composer/Music Producer, Boomerang Music

Hope Hutchings, Manager, Creative Music Strategy, Paramount

Leah Streetman, Head of Film + TV Music, Triton Creative Group & GMS East Coast Committee Member

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​12pm - Sonic Shifts: Emerging Trends in Music for Advertising

Stay ahead of the curve with the latest trends in music for advertising. Featuring insights from top music supervisors, ad agency professionals and rights holders, this session will explore emerging practices and innovations that are shaping the future of music in advertising. Join us for an engaging discussion on what's next in the industry.

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Moderator: Al Risi, Partner, Head of Music Supervision, Groove Guild

Panelists:

Ethan Converse, Music Supervisor & Artist Partnerships, YouTube

Charlie Davis, SVP, Creative Synch, Advertising, BMG

Cyndi Goretski, Vice President, Branding & Advertising, Warner Music Group

Julie Hurwitz, Founder & CEO, Songbird Creative

Tyson Kuteyi, Senior Creative Director and Partner, Grayson Music Group

Theresa Notartomaso, Executive Music Producer, VML North America

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2:15 pm - mAd Women: Harmonizing Success in Music and Advertising

Our panelists will share insights on the critical intersections between music and advertising, exploring how their unique perspectives and leadership styles have shaped successful campaigns and licensing deals. They will also delve into the importance of mentorship, the impact of diversity in creative decision-making, and the future trends they foresee in their respective domains. Attendees will gain valuable knowledge on navigating these competitive industries, the power of collaboration, and the role of women in driving creative and commercial success.

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Panelists:

Brooke Primont, Executive Vice President, Global Sync, Concord Music Publishing

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3:10 pm - Paramount Presents a Deep Dive of “Today’s Hottest TV Series” Music

Focusing on one of TV’s top shows, this panel delves into the ins and outs of creative music for the show and the supervisor/coordinators that make the music happen, including anecdotes that detail the show’s spotting sessions, clearance process, mix stage and more.​​

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​​4:05 pm - Sync or Swim: Navigating the Future of Music Agencies in a Rapidly Changing Landscape

The panel will focus on the future of music agencies in a rapidly changing landscape, bringing together industry veterans, modern music entrepreneurs, sync agents, music supervisors, artist managers, and industry influencers to discuss this transformation. We’ll explore the shift from siloed roles to multi-faceted operations, highlighting the benefits and challenges of integrated services. Sync agents and music supervisors will share insights on finding and pitching music for various media balancing client interests, and the added value sync agencies provide.

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Moderator: Adam Brodsky, Founder, Woolly Music

Panelists:

Jackie Corbett, Creative Partnerships Director, Marmoset

Jonathan Finegold, Founder Fine Gold Music​

Matt Werth, Founder/Owner, RVNG Intl.

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5pm - Keynote Spotlight: Tracy McKnight, Vice President, Creative, Film, TV & Visual Media, BMI

We welcome esteemed creative executive and award-winning music supervisor Tracy McKnight, covering Tracy's career as both an industry leader and independent music supervisor. Now, leading the day-to day functions of BMI's Film, TV & Visual Media department, we'll explore the present and future of BMI's involvement with composers and songwriters as they navigate moving forward in an ever-changing musical society.

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Keynote: Tracy McKnight, Vice President, Creative, Film, TV & Visual Media, BMI

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​5:50pm - Closing Remarks

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​​6pm - Grayson Group Presents Meet the Creators Mixer

Grayson Music is hosting our second Meet the Creators Mixer at the extraordinary Water Tower, overlooking downtown Manhattan high atop Mondo's 2024 HQ at the Arlo Williamsburg Hotel. Get ready to relive the excitement of last year's event and dive into an even bigger and better experience this time around. Established and emerging songwriters, producers and composers will mix with music supervisors, music directors, agency creatives and other decision-makers from the advertising and sync industry -- leading to what we hope will be new and exciting creative connections and potential collaborations. Join us for a laid-back evening of networking, live music and good vibes as we come together to celebrate the diversity and talent of NYC's songwriting community.​​