Agenda

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9:50am Opening Remarks

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10am Music Licensing for Video Games: Lucrative, Effective and Impactful

 

Moderator: Monica Corton, CEO & Founder, Go to Eleven Entertainment

Speakers:

• Louis-Philippe Caron, Music Licensing Manager, Ubisoft

• Lori Cromwell-Charron, Manager, Music Licensing, Electronic Arts (EA)

• Deborah Mannis Gardner, Owner/President, DMG Clearances, Inc.

Music has always been an integral part of video games but there are many games with a strong focus on music as part of the game play. We'll discuss the different types of uses and licensing models for video games as well as long-term marketing and playlisting strategies that can become important byproducts of the use of music in a video game, enhancing the popularity of a song. Video games are played over and over again, and in-game songs become embedded in the daily soundtrack of gamer's lives. Join us for a candid discussion about all aspects of music licensing for video games with leaders from some of today's most important gaming companies.

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11am Crafting Brand Anthems: Music in Iconic Advertising

 

Moderator: Adam Brodsky, Founder, Wooly Music

Speakers:

• Theresa Notartomaso, Executive Music Producer, VMLY&R North America

• Katie Theobalds, Music Production Coordinator, BBDO NY

We delve into the creative process and collaboration involved in crafting the sound for brand "anthem" spots -- those iconic advertising campaigns that serve as a brand's manifesto or emotional centerpiece. Bringing together music creators (composers, producers, music houses) and creatives/music supervisors from ad agencies, the discussion explores the unique considerations, approaches and the multi-faceted teamwork required to bring these powerful brand stories to life.

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1:45pm Creating Custom Music For Sync:  How Do Artists Get The Gigs?

 

Moderator: Jonathan McHugh, Independent Film and TV Producer/Director/Music Supervisor

Speakers:

• Yonit Spiegelman Composer for Advertising Music, TV & Film

Finding opportunities to write songs and create music for visual media projects is the holy grail for working musicians and creators. While creating custom music can be incredibly lucrative, more often than not it's incredibly frustrating due to the spec nature of the game. Learn valuable secrets from leading industry professionals, artists and composers along multiple points of this complicated ecosystem who have successfully cracked the code and are generating revenue on a daily basis.

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3pm In the Trenches with the Supervisors Behind the Supervisors

 

Moderator: Al Risi, Partner/Music Supervisor, Groove Guild

Speakers:

• Sierra Flach, Assistant Music Supervisor, Impact Music Supervision

• Becky Mathai, Associate Producer, Butter Music + Sound

• Mara Techam, Junior Music Supervisor, Droga5

Discover the unique backgrounds and intriguing journeys that led our panelists to their roles in the industry. Hear firsthand about their day-to-day experiences working behind the front lines at an agency or music company that services the film, TV or commercial worlds.

 

4pm Through a Supervisor's Eyes: Exploring the Editorial Process

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Moderator: Ed Gerard, Co-Founder, Impact Artist Management

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This panel will explore how music supervisors in film and television work throughout the editorial process, working picture, sound and music editors. We will look at how a music supervisor can be integral in the process of both on-camera and background music and how important it can be to interface with the people putting it all together in post production.

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5pm Music Supervision Film & TV Deep Dive with Stephanie Diaz-Matos

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Moderator: Jonathan McHugh, Independent Film and TV Producer/Director/Music Supervisor: 

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5:50pm Closing Remarks

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6pm Grayson Group Presents Meet the Creators Mixer