The panel will focus on the future of music agencies in a rapidly changing landscape, bringing together industry veterans, modern music entrepreneurs, sync agents, music supervisors, artist managers, and industry influencers to discuss this transformation. We’ll explore the shift from siloed roles to multi-faceted operations, highlighting the benefits and challenges of integrated services. Sync agents and music supervisors will share insights on finding and pitching music for various media balancing client interests, and the added value sync agencies provide.