GMS 2023: Crafting Brand Anthems: Music in Iconic Advertising

We delve into the creative process and collaboration involved in crafting the sound for brand "anthem" spots -- those iconic advertising campaigns that serve as a brand's manifesto or emotional centerpiece. Bringing together music creators (composers, producers, music houses) and creatives/music supervisors from ad agencies, the discussion explores the unique considerations, approaches and the multi-faceted teamwork required to bring these powerful brand stories to life.