Katie Theobalds

Katie is a versatile and creative professional with years of experience in advertising, branding, sync and bespoke music production. She started her career with Island Records, Universal Music Group in marketing and brand partnerships before moving into the ad space at legacy agency BBDO New York as a music supervisor, leading campaigns for high-profile brands like Meta, Bacardi, M&Ms and Macy’s. She then transitioned vendor side to Storefront Music, where she leverages her musical and creative expertise as Senior Creative Producer and works closely with a robust roster of talent to create original music for campaigns with Google, The NBA, Wells Fargo, Downy and more. With a knack for translating artistic vision into actionable music direction, she continues to pursue her passion for music across all mediums and solve challenges that arise at the intersection of creativity and commerce.