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Mondo.NYC Speaker

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John Murphy

John Murphy

VP Music Publishing and Valuation Solutions, Luminate Data

John leads the Music Publishing and Valuation business segment at Luminate, the trusted independent leader in entertainment consumption, audience intelligence and data management, responsible for all commercial relationships and solutions geared toward companies that invest in music rights and companies. John has been with Luminate (formerly Nielsen Music) for 7 years where he has developed solutions using Luminate Consumption and Fan Research data to power workflows around A&R research, deal valuation, forecasting, and a number of other core growth functions. Prior to Luminate, John built his career in a variety of analytics, consulting, and business development roles in other industries such as consumer brands, software and beverage alcohol (his second favorite, behind music).

Artist Development & Marketing in the Era of Streaming

10/17/24, 7:00 PM

This panel will explore how streaming technology is reshaping artist development. We'll discuss the evolving strategies for building artist careers, growing fanbases, and maximizing revenue in a digital-first landscape. From discovery to fan engagement, learn how to navigate the challenges and leverage opportunities in the rapidly changing music industry.

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