
ABOUT
Jordan Pettinato serves as the Senior Director of Business Development at SoundCloud.
At SoundCloud, Jordan plays a pivotal part in shaping the platform's trajectory in the dynamic digital landscape. Collaborating closely with corporate development and strategy teams to spearhead business development efforts, Jordan drives strategic platform partnerships and product integration. Jordan's primary efforts center on leveraging transformative technology partners to expand SoundCloud’s presence across both software and hardware ecosystems. Through his work, Jordan continuously explores new business models and areas of opportunity, all aimed at enriching the SoundCloud user experience and driving revenue growth.
With previous roles at Sony Music and Morgan Stanley, Jordan’s extensive experience across music, finance, and technology allows him a nuanced and forward-thinking approach to growth initiatives. Jordan is instrumental in fostering partnerships that drive value for both SoundCloud and its users, ensuring the platform remains at the forefront of the music industry.
PANELS
Creator Workflow Tools: Building Assets to Optimize Engagement
Visual and interactive assets — social videos, lyric videos, Canvas, synced lyrics — are now as central to a release as the audio itself. This panel will gather the tools powering that shift to examine how labels and distributors can turn every track into engagement-optimized content.
Wednesday, October 14, 2026, 3:40 PM

