Music Supervisor, Droga5
Since joining Droga5 in 2016, Mike Ladman founded and developed the Music Department, managing music and audio capabilities across the agency and client roster. During this time, Mike has helped lead the agency to win over 50 music and advertising industry awards, notably four Cannes Lions, two D&AD Pencils, four Clios including the Grand Music Clio, seven AMP awards, an Emmy nomination among others, across Droga5 clients such as Google, The New York Times, Facebook, Hennessy, Levi’s and others. He has created and supervised music across global campaigns including work for the Super Bowl, Olympics, Grammys Oscars, Emmys, and Presidential Election. In 2018, Mike was named one of Billboard's Top Branding Power Players. He has been an international music delegate around the world at music festivals and conferences in Denmark, Amsterdam, Israel, Brazil, Mallorca and more. Prior to joining Droga5, he was a Music Producer at McCann for nearly seven years, where he provided music for clients, such as Microsoft, the United States Army, Verizon, MasterCard and more, across the agency’s roster. Mike received his first film credit managing the music supervision for an indie film, Tracktown, which premiered at the LA Film Festival in 2016. In his free time he DJs under the alias DJ PuppyHiccups.
GMS 2023: Crafting Brand Anthems: Music in Iconic Advertising
10/12/23, 3:00 PM
We delve into the creative process and collaboration involved in crafting the sound for brand "anthem" spots -- those iconic advertising campaigns that serve as a brand's manifesto or emotional centerpiece. Bringing together music creators (composers, producers, music houses) and creatives/music supervisors from ad agencies, the discussion explores the unique considerations, approaches and the multi-faceted teamwork required to bring these powerful brand stories to life.