Chief Marketing Officer, Downtown Music Holdings
Molly Neuman is Chief Marketing Officer of Downtown Music Holdings, the world’s leading music services provider. As CMO, Neuman is leading brand alignment and marketing efforts for DMH and its subsidiary companies. Neuman was previously President of Songtrust, which grew under her leadership to manage more than three million copyrights for more than 350,000 writers in 145 countries. With a career that has been focused on empowering musicians at all career stages, Neuman has been Head of Music at Kickstarter, Interim President and Vice President of the American Association of Independent Music (A2IM) and has held senior roles in licensing in digital music as well as label and artist management. She currently serves on the Advisory Boards Women in Music and has previously served on the boards of the Music Business Association, SoundExchange and A2IM. Neuman has been recognized by Billboard in its 2018 Digital Power Players List, as well as its Women in Music Lists for 2019, 2020 and 2021. Her musical career began as drummer in Bratmobile, a punk band who were in the first wave of the riot grrrl movement.
Ahead of the Curve: Trendspotting & Data Analysis in Music Discovery
10/12/23, 2:00 PM
Overnight sensations may seem like they come out of nowhere but they start with underground whispers that build to murmurs and then start to spread. Audience listening has never been more crucial and powerful for identifying when a trend may emerge and capitalizing on it fast. This panel of experts has developed tools and analyzes data every day to track user generated content and listener behaviors to predict when a viral hit is on the rise. With that crucial information, artists globally can build on that natural momentum to expand, reach the right fans in the right moment and break out of obscurity. This discussion is for the data lovers – we’ll get in to the nitty gritty on what and how to analyze and how to leverage that data.