Mondo.NYC Speaker
Alexis Atai
Senior Director, Brand Management, Bravado
Alexis Atai has more than 7 years of experience in brand management in various roles at Bravado, part of UMG and the world’s leading artist merchandise and lifestyle company. She manages all aspects of her roster’s merch business, which includes working closely with artists’ teams on tour merch, artist web shops, retail, licensing, fashion brand collaborations, pop-up shops and more. Her current artist roster includes The Weeknd, NIN, Nicki Minaj, Metro Boomin, Kid Cudi, Anitta, DJ Khaled and others.
Mondo 2025 Panels
Turning Artist Identity into Revenue Generation
Tuesday, October 14, 2025 4:40 PM
In today’s music economy, a strong brand is just as valuable as a hit single. From merch to sync to fan-driven content, artists and their teams are building multi-dimensional brands that drive long-term revenue. This panel dives into the must-have elements of artist brand development – from visual identity and narrative voice to product strategy and rights infrastructure – and how managers, marketers and platforms are monetizing every touchpoint.