Alicia Yaffe is an experienced music executive specializing in protecting and growing iconic artist legacies. She founded and recently sold The Spellbound Group, a digital marketing agency dedicated to ensuring that classic music remains discoverable for generations to come on the platforms where new fans spend their time online, served as a manager at Jampol Artist Management for 4 years, handling special projects and digital initiatives for The Doors, Otis Redding, Jefferson Airplane, Janis Joplin and more, and is currently developing new experiences and other opportunities for fans to engage with music in new and exciting ways. In addition to her professional endeavors, Alicia recently joined the board of 11:11, dedicated to growing and supporting the artistic community in the San Fernando Valley area of Los Angeles, co-chairs two committees for Jewish National Fund, and votes in the down ballot elections as well as the national ones.