Bryan Cosgrove is the Director of Commercial Music & Creative Licensing across the ByteDance suite of apps and services. Having started his career in live event and film production, Bryan moved into music supervision and licensing in roles with Search Party Music and The Orchard. He then shifted into the ad industry, kicking off a run working with iconic shops like Droga5, 72andSunny and Anomaly on campaigns for some of the most prolific advertisers of our day. Within ByteDance, Bryan leads a team focused on reducing friction and creating access for brands and businesses to interact and engage with the music industry.